There are around 33.2 million businesses in the United States as of 2024. While many exist online, others still have brick-and-mortar stores — which is why asphalt paving is important.
Your parking lot or driveway won’t be the main reason people patronize your business, but it could drive them away if poorly maintained. Think about it, would you use a company with damaged and worn commercial paving?
A well-done parking lot or driveway installation helps keep customers safe and can increase your business’s value. Of course, there are more asphalt benefits than safety and increased business value.
If you’re not convinced, allow us to try changing your mind. Below are six reasons to consider asphalt paving for your parking lot or driveway installation.
1. Quality Asphalt Paving Makes a Good Impression
One of the first things your customers will see is your pavement, which won’t make a great impression if it’s cracked and full of potholes. People will form an impression based on what your exterior looks like.
They’ll also judge whether it’s worth driving or walking in your driveway or parking lot. Poor paving may dissuade would-be customers from visiting because they can’t be bothered to navigate your pavement.
Part of running a successful business is ensuring customer satisfaction. They should feel comfortable from before they enter the company door until after they leave.
Here’s another consideration: owning a business means making it stand out. It may not seem like a big deal, but quality commercial pavement is a big draw in large cities, where pavement can be difficult to find.
Business owners should take any opportunity to distinguish themselves. You’ll have a definitive edge if you offer easily accessible free parking.
Commercial rental buildings should incorporate asphalt pavement solutions. Tenants will appreciate easy parking and access to garages and storage areas. The open space can also double as a gathering or party area.
2. Good Commercial Pavement Increases Your Company’s Value
Your customer’s time and money — equals increased value for you. How, you wonder? Customer-only parking in crowded cities may encourage customers to pay more for premium goods.
They wouldn’t have to worry about difficulties finding a park near your store or walking far distances from city parking lots. Exclusive parking means customers won’t have to share with others looking for parking.
Willingness to pay for your products and services aside, a new driveway installation will increase your property’s market value. Your commercial property will be better leveraged for loans or if you want to sell.
3. Smooth Asphalt Paving Keeps Customers Safe
You could be held liable for any slip-and-fall accidents that happen due to your poorly maintained parking lot or driveway. Having professionals handle paving solutions can keep you out of legal trouble.
Ideally, you’ll have smooth, skid-proof asphalt installed to avoid trips, falls, and car damage. Not only will you keep customers and workers safe, but you can avoid costly lawsuits.
Even if you don’t spring for skid-proof asphalt, the material is generally more durable and less prone to rutting (warping) and cracking. The smooth surface makes water drainage easier, reducing damage and spraying water.
The latter is valuable because it helps driver visibility in or after heavy rain. Asphalt’s dark color also aids visibility as it reduces glare.
4. Asphalt Is Recyclable
Asphalt is a great choice of pavement for the environmentally conscious. It minimizes waste due to its reusability, this is because you can recycle old asphalt paving by re-melting and mixing it into a new batch.
Asphalt itself is easy to make. You can produce the substance from other petroleum-based items like:
- Plastic
- Car tires
- Glass
5. Good Pavement Combats Soil Erosion
Companies on sloped ground often suffer soil erosion, and while this is an ongoing fight, good asphalt pavement can mitigate damage. The pavement has two primary jobs.
The first is absorbing heavy impact from rain because heavy can shift and displace soil. The second job is to allow water to drain away so it doesn’t damage the pavement surface or pool in surrounding areas.
The pavement foundation can act as a multi-tiered barrier to stop soil from shifting — which can even stop landslides. The installation process requires stabilizing the soil so it’s more load-bearing and durable.
The asphalt can help save surrounding trees by helping keep the soil in place. Trees, in turn, keep soil in place by catching rain and clumping the soil with their roots.
6. Asphalt Paving Is Affordable and Easy to Install
Commercial paving is a long-term investment that’s worth the price when done well, especially when combined with asphalt. Asphalt paving can last many decades if you take care of it. The substance is:
- Durable
- Flexible
- It’s a great shock absorber and cures faster than concrete
- Winter freeze/thaw cycles and rutting in summer
- Inexpensive to fix
However, you’ve got to have a professional handle the work. For example, asphalt paving needs proper drainage. Without it, water will pool in uneven areas and can damage your pavement and surrounding property.
Hiring an unprofessional crew or a botched DIY job will cost you more money in the long run, because you’re stuck doing repairs.
Asphalt paving is also quick and easy to install. The faster cure time is great for businesses because it means less downtime, which decreases profit.
Commercial asphalt paving can even help drivers save money. Here are the driver advantages of adding asphalt pavement to your business:
- Increased fuel efficiency
- Reduces vehicle wear and tear
- Makes for a quieter ride
Who’s Doing Your Commercial Paving?
Many asphalt benefits come down to saving money and safety. Asphalt paving is affordable, can increase your company’s value, and keeps customers and workers safe.
You may want to consider using asphalt for your new parking lot or driveway installation. Now the question is who’s going to do the commercial paving?
American Asphalt can handle the job. We have over 20 years of industry experience and exceptional craftsmanship. Customer satisfaction — commercial and residential — is the cornerstone of our success.
Contact us today to begin your paving project. We’re a call, text, or online form away and ready to answer any questions.
